ALAMOUT COLLECTION LAUNCH SET DESIGN
Alamut is a region in Iran including western and eastern parts in the western edge of the Alborz range, between the dry and barren plain of Qazvin in the south and the densely forested slopes of the Mazandaran province in the north.
The set design also played an important role alongside the collection by engaging the audi-ence with a mysterious ambience using mir-rored plexiglass and neon lights yet following a flow through the stands inspired by the patterns of the collection from beginning till the end.
The mysterious yet lightened infinity box makes the audience feel like being in a challenge to find the right way from entrance to exit passing by the products in each step. Feeling like a war-rior in the experience of interaction with the set.